Videos
click
to view
:
questions
and answers
by program's
actors
Student
testimonials
In
order to
view a sample
schedule
of several
working
weeks, click
here
This sample
is only provided
to illustrate
a typical schedule
and is not a
commitment by
ISTEC for next
year.
INTRODUCTION: DEFINITION OF
EVENTS AND DESCRIPTION OF THE
INDUSTRY
STRATEGIC, IMAGE AND OPERATIONAL
MARKETING
CONCEPT/DESIGN OF THE EVENT
SELLING OF THE EVENT AND ITS
MERCHANDISING PRODUCTS
COMMUNICATION: STAGING OF THE
PROJECT, MEDIA AND NON MEDIA
MEANS , TECHNIQUES
OPERATIONAL PROJECT MANAGEMENT:
DEFINITION OF TASKS, SCHEDULING,
PILOTING,
FOLLOW-THROUGH
GENERAL MANAGEMENT: FINANCING
AND CONTROLLING/REPORTING
EVALUATION OF/FEEDBACK ON AN
EVENT
LAW: TYPICAL CONTRACTS IN EVENT
MARKETING, PROTECTION OF PEOLE
AND BRANDS,
LEGAL CONSTRAINTS
HUMAN RESOURCES MANAGEMENT LINKED
TO EVENT MARKETING AND MANAGEMENT
Syllabus subject to changes.
ISTEC - ÉCOLE SUPÉRIEURE DE COMMERCE
ET DE MARKETING Créée en 1961
Institut supérieur des Sciences, Techniques et Économie
Commerciales
Établissement privé d’enseignement technique supérieur
Géré par une association à but non lucratif (Loi 1901)
12, rue Alexandre Parodi 75010 Paris - France Tél. : (33) 1 40
03 15 68 - Fax : (33) 1 40 03 15 89 - email : accueil@istec.fr
site : www.istec.fr
INTRODUCTION: DEFINITION OF
EVENTS AND DESCRIPTION OF THE
INDUSTRY