• transmit the essential specific know-how in the business of event marketing and management, which can generally be applied to most areas of activity in this field
• illustrate through training and hands-on experience the main sectors in which events are held: culture in a wider sense, sports and events organized for companies in industry and commerce
• not limit training to the actual area of event marketing or the techniques used by certain service providers

  Hands-on professional training program

• a number of in-company visits in a variety of sectors of the event marketing area
• a pedagogical team especially selected for their professional experience in the event marketing sector
• training focused on practices of the various functions implemented by companies in this sector
• an intensive seminar
• a full-time six-month internship in a company operating
  in this business

  Students are provided with personal tutoring by the teaching staff

• limit the number of students allowing personalized coaching and, in a certain way,
  " tailor-made " training
• help students develop their career plan
• coach students in their research work : assignment, surveys
• help them find an internship
• assure availability of the pedagogical team

  A well-balanced and intensive program

• a six-month training course / a six-month internship
• lessons and in-company visits generally concentrated on approximately three and a half days per week, the rest of the week being dedicated to additional work scheduled by the students themselves
• individual and group assignments for the students

  A place for human aspects and personal development

• the overall pedagogical approach of ISTEC (www.istec.fr)
• training reflecting this open-mindedness
• overall atmosphere conveyed throughout the syllabus

A high-level postgraduate training course

• provided by Istec, business school specialized in commerce and marketing, founded in 1961, recognized by the French government
• selective in the admission tests as well as during the whole course
• appreciated by students and companies

An international dimension

• training highlighting international events and know-how
• recruitment of French and foreign students, favoring intercultural dynamism
• some of the classes are given in English