The Master course in Event Marketing and Management is a full-time, intensive, one-year training course (including a six-month internship), stretching from October to October, comprising: Training modules based on:   key activities in the area of event management: marketing (strategic, image, operational), concept/design of the event, selling the event and its derivative products, communication (staging of the event, participants and speakers in or outside the media, techniques), operational project management (definition, piloting, follow-through), legal aspects, general management (financing, controlling and reporting), human resources management, etc. the specific features of different areas of event management: sports, culture, arts, education, humanitarian, etc. and those specified by corporations an approach to event management through history, culture and sociology the students' personal development numerous professional thematic visits to French and foreign companies operating in event management or participating in the actual events, allowing students to become familiar with the concept, preparation and implementation of events individual and group projects: research assignment, marketing and commercial survey a seminar of several days in France or abroad a full-time six-month internship in a company specialized in event management

The postgraduate course in Event Marketing and Management is mainly run by:

     the contribution and experience of a number of professionals from the realm of event marketing
     regular members of our teaching staff who are committed to ISTEC's active pedagogical approach
      and who complete the training program with their contributions
     the Director of Postgraduate Studies, who looks after the pedagogical coherence and smooth
      organization of the course, as well as the active and personalized tutoring of the students

The course will be mainly run in French, and partly in English.

At the end of the one year program, the students present their research assignment and their internship to a panel of professionals.
Those students who will successfully complete a six-month internship and whose overall marks all throughout the course and in all different areas will have been considered of a sufficient level, will be able to graduate and be granted the Master in Event Marketing and Management by the End-of-Studies Examiners Panel.