Master In Event Marketing and Management

The number of events of all kinds is growing rapidly, their impact on companies' budgets and corporate image is crucial and the increasing media coverage is becoming more and more international. That is why the major players in the field of event management see an increasing demand for high-caliber and specially trained professionals, who can successfully manage the various stages in the process of designing and setting up an event.

An event management professional needs to take into consideration all the unique features of the business, in particular the contrast between the briefness and intensity of the actual event, on which most of the means and efforts effectuated and the outcome are concentrated, and the relatively long preparation phase, which needs to be focused in terms of strategic thinking and project management.

It also seems that more and more students and young professionals are attracted by the business of event management, as it is fascinating and challenging at the same time.

In order to meet these training requirements, ISTEC, a business school renowned for its focused and operational training approach and its orientation towards marketing and sales functions, successfully launched a new unique and outstanding Master training program specialized in event marketing and management.